Apple stated that he would continue to collaborate with the company on future products, but so far all that’s known for sure is that LoveFrom has been working with Ferrari and Airbnb on undisclosed projects. Ive announced that he would be leaving Apple to start LoveFrom in June 2019. In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and. Love & fury”īesides Ive, LoveFrom is formed of frequent Ive collaborator Marc Newson, art director Peter Saville, and former Apple designers Chris Wilson and Antonio Cavedoni. Jony Ive: The Genius Behind Apple's Greatest Products. We collaborate with leaders and founders. We are obsessed with traditions of creating and making. After three decades, the professional relationship between Apple and designer Jony Ive has ended, according to sources cited by The New York Times. We are designers, architects, musicians, filmmakers, writers, engineers, and artists. The words “obsessed”, “excellence”, and “insatiably curious” are used. Gartner analyst Brian Blau told Wired: I don’t think Apple will ever stop refining their OS’s and interfaces, and with Jony Ive at the helm we should expect to see improvements. It’s highly aspirational in tone, placing creative types on a pedestal. Though tastefully so, of course.Īs for the content of that mission statement, well, that’s very Jony Ive too. After two years of development, thousands of engineering hours and countless days agonizing over the suppleness of leather and strength of gold for Apple’s bold new product, the company’s design. When you first enter the site, the comma at the end of the first “LoveFrom” animates in a playful manner. En effet, Jony Ive a effectué un dépôt pour la marque LoveFrom Jony, auprès du bureau américain des marques et des brevets. There’s just a brief mission statement issued as a long, chunky column of text in a stylish new font (LoveFrom Serif, apparently), typed over a slightly off-white background. Concernant cette société de design qui aura parmi ses clients, Apple, il y a du nouveau. There are no images, no colours, and no links to anything so useful as a contact page. The LoveFrom website is a very Jony Ive thing indeed. LoveFrom, the design company formed by Apple legend Jony Ive, has finally launched its official website.
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